“The Travel Agency” is the first multimedia tourist information network in Italy, whose publications – both on paper and online – are addressed to tourism professionals, therefore in general to all those involved in the Italian and international travel industry.
In 2010, the Travel Agency established the “responsible awards”, that are the Italian Responsible Tourism Award (TRI) and the UNESCO Culture Tourism Award (TCU), both dedicated to Cristina Ambrosini.
The first acknowledgment is aimed to tourism companies and professionals who, through their work, promote a culture of responsibility and sustainability: respect for the environment, biodiversity, culture and local populations.
Vivafirenze.it has decided to take part to it together with Travelability, submitting a focused project. Travelability – which was introduced to you in the post of January – is a leader in personal assistance and in tourism and organizes assisted and customized travels for all people with disabilities, non-self-reliance (even temporary) or with particular health needs who desire to spend a holiday in Tuscany, offering a top-level support and so a unique experience out of the traditional circuits.
The synergy between our portal and Travelability therefore aims to offer a concrete answer for a sustainable and responsible tourism, replicable in time, possible for future generations, careful towards a heritage to be discovered but also to be preserved, to territories, local communities, travellers, in the specific sense of accessibility for all, because beauty can be really available and also be each one’s heritage.
Vivafirenze.it has chosen to apply also for the second award, as it is pointed to tourism companies and professionals who, through their work, promote national and international cities, sites and territories included in the World Heritage List. The historic center of Florence was listed on the world heritage list in 1982. It is also remembered that – in the surroundings of Florence – there are other UNESCO sites, as San Gimignano since 1990, the Medici’s Villas from June 2013 and finally the National Park and Sasso Fratino’s Integral Reserve right from July this year, designated for its ecological and conservation significance.
The two awards ceremony will be held on September 23, during the WTU – World Tourism Unesco – at the Museum Complex of Santa Maria della Scala in the city of Siena.
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