Vivafirenze was awarded “The Italian responsible tourism” with Travelability

We are delighted to announce that our website has been awarded the “Italian Responsible Tourism Award”, conceived by the important Italian magazine “The Travel Agency”.

The prize-winning proposal was conceived and formulated together with Travelability, a company specialized in assisted tourism for the elderly and disabled: it is a touristic route between Florence and Chianti, fully accessible and able to support the local artistic and cultural heritage with a donation generated by booking the accommodation on The acknowledgment will be delivered on Saturday September 23 in Siena within the WTU – World Tourism Unesco event.



Year 2017 was declared by the UN General Assembly “Year of Sustainable Tourism” with the aim of strongly emphasize the need for a conscious tourism respectful of cultures and environment. The award comes to us and to our friends of Travelability in this particular year, devoted to the promotion of responsible tourism and we believe It can be a small contribute to developing a culture of closer attentiveness. is the first portal that combines and integrates the services of hotel booking with a collection of funds in favor of the local artistic, architectural and cultural heritage. An innovative business in the tourism industry, created on the experience of the “Fondazione Romualdo Del Bianco – Life Beyond Tourism”, which since 1991 has launched projects and activities to support Cultural Heritage and to foster interpersonal knowledge by giving tourism a renewed sense. is a business with a cultural soul, an academic seriousness and an international spirit, replicable to other destinations in the world as part of the Life Beyond Tourism orientation.

On Sunday, September 24, at 4 pm in WTU – World Tourism Unesco in Siena, the day after the prize ceremony, Life Beyond Tourism will attend a public presentation in an event dedicated to the good practices of responsible tourism, announcing news about and the international news from the ” Fondazione Romualdo Del Bianco – Life Beyond Tourism “.


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