VivaToscana presented at event BTO Buying Tourism Online

Year 2017 will see the tenth edition of “BTO – Buying Tourism Online” event in Florence, important Italian exhibition dedicated to the inditstry of tourism: stories of future scenarios, start-up competitions, experiments on the use of digital tools to connect companies, analysis of the ethical issues in the age of artificial intelligence, proposals to discover magic places where travel is still considered a valuable experience.


VivaFirenze will be present during “Short Stories form Tuscany” session, on November 30th, at 3.30 p.m. in the area called ARENA dedicated to “presentations”.
We will be within a panel coordinated by the director of Toscana Promozione Turistica Mr. Alberto Peruzzini and we will share the panel with other two realities that narrate the story of a Tuscany that enhance sustainability, accessibility, and responsibility.

It will be the opportunity to present the home page of the new VivaToscana booking portal, regional versione of the current VivaFirenze. The regional portal will be online at the end of the year with the new territorial projects to be supported, in the style of Life Beyond Tourism.

We remind that the competition launched in September, within the “World Tourism Unesco” event in Siena to candidate new projects for conservation and enhancement of Tuscan heritage, has been extended until December the 15th, to give another chance to associations to propose their ideas. The winning projects will be included in VivaToscana portal. Interesting news is that travelers can – if they wish – visit the selected projects, know them and perhaps “live them” through the experiences that will be proposed and managed by the associations themselves.

With VivaToscana, the network of sustained projects and accommodations get larger to give the opportunity – for those who travel in this extraordinary region – to be more aware and to feel deeply in relation with the visited territories, with their heritage and the communities they live in.

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